A．Xianzhilou’s Corporate Mission

Managerial Philosophy – Sincerity, Innovation, and a Win-Win Spirit are essential for progress; and, Human Ingenuity and Customer Satisfaction are indispensable to success.
Social Responsibility – Pass on the millennia health culture and contribute to wellness for all.
Development Goal – Leadership in the nutraceutical business with a prestigious corporate/brand image.

B、Logo Design：
The logo was designed to simulate the graceful Chinese calligraphy of the word “芝” or “reishi.” It also takes on the look of a stream winding around the hills. It manifests the product’s attributes, historical origin and healthful functions.

The logo consists of 3 n’s to indicate the native, natural and nutraceutical origin of the Ganoderma lucidum product. The color is warm and jubilant. And, the company name, Xianzhilou (Pavilion of Magic Reishi), appears underneath the Ganoderma sketch that resembles a cloudy, fairy summit.