On the morning of May 7th, the conference for the release of Fujian's first top 100 brand values list and the development and cooperation for Fujian's Well-known Brands in response to the Belt and Road Initiative was held in Ningde. Fujian Xianzhilou Biological Science and Technology Co., Ltd. was listed in the First Fujian Top 100 Brand Values List with a brand strength of 855 points.

It is reported that a total of 268 enterprises and units in Fujian Province voluntarily applied for this brand values evaluation. Authorized by China Council for Brand Development, Fujian Enterprises and Entrepreneurs Confederation and Fujian Brand Construction Promotion Association evaluated excellent brand regions and enterprises with high brand value and great potential for brand development in Fujian Province based on international and national standards for brand value evaluation and the Theory of Five Elements (including tangible elements, intangible elements, quality elements, service elements and innovation elements). A total of 100 brand enterprises and 20 regional brands were selected into the Fujian First Top 100 Brand Values List.

Launching Ceremony of the Release of Fujian's First Top 100 Brand Values List

Yongning Zhang, Mayor of Ningde Municipal People's Government, delivered a speech.

Weili Huang, president of Fujian Brand Construction Promotion Association and former director of Fujian Provincial Bureau of Quality and Technical Supervision, delivered a speech.

Pingjun Liu, president of China Council for Brand Development, chairman of ISO/TC 289 Consultant Group and former deputy director of the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, delivered a speech.

Jieming Liu, President of Fujian Enterprises and Entrepreneurs Confederation, delivered a speech.

GanoHerb keeps a foothold in the Reishi-oriented health industry with the mission of "improving the public's health". Since its establishment, GanoHerb has adhered to independent innovation, strictly controlled product quality, and led or participated in the development of 25 national, industry and local standards. It has successively undertaken 16 scientific research projects at ministerial and provincial levels, such as the key special project of the modernization of TCM under the national key R&D plan and the special project for international sci-tech cooperation, and obtained 33 national invention patents, covering all core links such as Reishi planting, production, deep processing, and testing.

In addition to being constantly committed to scientific research and innovation, GanoHerb also adheres to the guidance of "strengthening the enterprise with the brand", continues to hold international-scale Reishi conferences and Reishi cultural festivals, and spares no effort to inherit and innovate the Reishi culture. Its Reishi products are deeply loved by consumers in more than 30 countries and regions around the world. The Xianzhilou trademark of GanoHerb Group was also awarded as "China Well-known Trademark" in 2016. GanoHerb successively won brand honors such as "Famous Brand Product in Fujian Province", "China's Top Ten Brands of Reishi Mushroom", "the First Batch of Three Frees and One Whole Medicinal Material Brand Bases in China", "China's Top 100 Organic Brands", and "Enterprises Joining the National Brand Project of Xinhua News Agency".

Ye Li, Chairman of GanoHerb Group, and Jieming Liu, President of Fujian Enterprises and Entrepreneurs Confederation, took a group photo in the brand display area.

Ye Li, chairman of GanoHerb Group, said that in the next step, GanoHerb will firmly focus on quality, standard and brand, give full play to the exemplary role of the top 100 brands, continue to innovate independently, strengthen and expand the Reishi industry, assist Fujian's strategy of "using brands to strengthen the province's economy", and contribute more to the construction of "Healthy China" and rural revitalization.

The participating leaders and representatives of enterprises, associations and organizations took a group photo.