Rekindling Brand Power! GanoHerb Appears at China Brand Expo

 

On the morning of May 10th, 2024, the China Brand Day series of events were held as scheduled in Shanghai. Nearly 1800 brands gathered at the venue to jointly narrate the development story of Chinese brands. GanoHerb's organic Ganoderma, as a well-known brand in Fujian and a leading agricultural enterprise, made its appearance.

 

At the Brand Expo, the Fujian Pavilion, where GanoHerb is located, adopted the theme of "Fortunate to Encounter Fujian Brands". It was divided into five sections according to the new development concept: innovation, coordination, green, openness, and sharing. A total of 22 independent brand enterprises, including Xiamen Airlines, CATL (Contemporary Amperex Technology Co. Limited), Pien Tze Huang, and GanoHerb, were exhibited.

 

 

 

 

The Fujian Pavilion's exhibited brands include nearly 22 enterprises such as GanoHerb, Pien Tze Huang, Peak, and CATL.

 

In recent years, Fujian enterprises have been creating "Fujian" branded products through technological innovation and the practice of green development concepts. More and more products from Fujian are leaving the province and gaining worldwide recognition.

 

A group of Fujian-produced traditional Chinese medicine brands, represented by GanoHerb, have adapted to local conditions and embarked on a high-quality development path that does not compromise either the economy or the ecology. As of now, GanoHerb possesses a rare national Reishi germplasm resource bank, preserving over 550 Reishi germplasm resources. Relying on three national-level scientific research innovation platforms and academic resources, GanoHerb has obtained over 39 invention patents, covering all aspects of Reishi cultivation, production, deep processing, and testing. It has led or participated in the formulation of 27 industry, local, and group standards for Reishi, constantly researching and innovating, and injecting strong momentum into the brand.

 

At the same time, GanoHerb has accelerated its "going global" pace in recent years, actively participating in large-scale exhibitions at home and abroad, holding Reishi culture festivals, tumor week public welfare activities, and other events. It communicates the knowledge of Chinese Reishi from multiple dimensions, attracting worldwide attention.

 

 

Zhong Changhua, member of the Party Group of the Fujian Provincial Development and Reform Commission and Secretary and Director of the Party Group of the Fujian Provincial Grain and Material Reserve Bureau, learned about the Ganoderma products of GanoHerb.

 

 

Exhibitors stopped to learn about GanoHerb Reishi products

 

Through this brand event, GanoHerb's organic Reishi has interpreted the profound connotation of "Chinese Ganoderma, shared by the world" to the world with the power of innovation and the soul of quality. In the future, GanoHerb will forge ahead with determination on the journey to realize the vision of "health for all", rowing vigorously and sailing confidently.

 

China Brand Day Event

Time: May 10th~14th

Location: Shanghai World Expo Exhibition Hall

GanoHerb booth number: 3h12 on the second floor

 

GanoHerb Brand Honor Roll

2023  Fujian's First Brand Value Top 100

2022  6th Fuzhou Municipal Government Quality Award

2020  Xinhua News Agency National Brand Project Enterprise

2020  China's Top 100 Organic Brands

2019  Classic Case of Strengthening the County Economy with One Brand that Represents One County

2019  Ganoderma Category Annual Brand Prize in the 11th 39 Health Overall Rankings

2018  First Batch of "Three Frees and One Whole" brand medicinal material bases in China

2018  First Batch of Authorized Users of "Wuyi Shanshui" Regional Public Brand Enterprise

2018  Annual Top Ten Enterprise Brands in Agricultural Product Processing Industry

2017  Asia Natural and Nutritional Health Products Exhibition "Most Influential Brand"

2016  China Famous Trademark

2016  China's Most Respected Enterprise Brand of the Year

2015  China's Top Ten Ganoderma Brands

2015  Recommended Brand of International Seminar on Non-drug Intervention of Tumors

2015/2018  Highest Recommended Brand by Chinese Pharmacy Clerks (Supplement Category)

2014/2015  The Most Trusted Ganoderma Brand of the Year under the Healthy China Strategy

 

Some illustrations in the text are sourced from the WeChat Public Account: Fujian Development and Reform Commission