On the morning of September 26, the 2024 Fujian Brand Value Evaluation Information Release and Promotion for High-Quality Development of Fujian Brands took place in Shaowu, Nanping. Thanks to its strong brand heritage, outstanding product quality, and wide market recognition, Fujian Xianzhilou Biological Science and Technology Co., Ltd. achieved a brand strength score of 857 (on a per-thousand scale) and a brand value of CNY 704 million, ranking 12th in the Fujian Brand Value List (Independent Innovation).

△GanoHerb ranked 12th in the Fujian Brand Value List (Independent Innovation).

△GanoHerb awarded as a Demonstration Unit for Brand Value Evaluation.

This honor not only recognizes GanoHerb's longstanding commitment to quality and innovation-driven development but also reflects a high level of acknowledgment of the brand's influence and market value.

△ Li Ye, Chairman of GanoHerb Group, took the stage to speak.

During the meeting, Li Ye, Chairman of GanoHerb Group, shared valuable insights on the company's journey towards high-quality brand development. He emphasized that continuous R&D for product innovation and a sustained focus on product quality and service are essential for the company's ongoing growth and are core elements of effective brand building.

He also stated that in the future, GanoHerb will continue to uphold the principle of "quality first," using the guidelines for a Quality Strong Nation and a Quality Strong Province as action plans. The company will persist in technological innovation and the transformation of achievements, continuously enhancing product quality and service levels, boosting its core competitiveness and brand value, and contributing more to Fujian's goal of becoming a province with strong brands and achieving high-quality economic development.

△ GanoHerb Exhibition Area Photo

In addition, GanoHerb meticulously arranged an exhibition zone to showcase the latest achievements of its Reishi product line.

At the booth, GanoHerb presented various products made primarily from organic Reishi, including traditional Chinese medicine decoction pieces, health foods, and Medicine and Food Homology (MFH) products. Notably, the second-generation Reishi spore oil, innovatively launched last year, quickly became the focal point of interest at the exhibition due to its several industry-first features.

△ Guests at the event stopped to learn about GanoHerb's Reishi products.

Additionally, a professional team on-site addressed inquiries related to Reishi cultivation, product efficacy, and health benefits, attracting numerous professionals and consumers.

△ Guests at the event sampled Reishi wellness tea.

This event not only provided a platform for communication and collaboration in brand development for Fujian Province but also offered exceptional companies like GanoHerb valuable opportunities to showcase their products and expand their markets.

GanoHerb has always been rooted in the Reishi health industry, with a mission to "promote health for all." Since its establishment, the company has consistently adhered to independent innovation and stringent quality control. It has led or participated in the formulation of 28 national, industry, local and group standards and has undertaken 16 provincial and ministerial-level research projects, including key projects for the modernization of Traditional Chinese Medicine and international scientific cooperation. The company has secured 40 national invention patents, covering essential processes in Reishi cultivation, production, deep processing, and testing.

△ GanoHerb Biological Science and Technology Center located in the Haixi Park of Fuzhou High-tech Zone.

In addition to its ongoing commitment to research and innovation, GanoHerb maintains a focus on "building a strong brand enterprise." The company continuously hosts internationally scaled events such as the "International Reishi Conference" and the "Reishi Cultural Festival," tirelessly working to inherit and innovate the culture of Reishi in Traditional Chinese Medicine. Its series of Reishi products are well-received by consumers in over 30 countries and regions worldwide. The Xianzhilou trademark was awarded "China Famous Trademark" in 2016 and has received numerous accolades, including "Fujian Province Famous Brand Product," "Top Ten Reishi Brands in China," the first batch of national "Three Frees and One Full" brand medicinal material bases, "Top 100 Organic Brands in China," "Xinhua News Agency National Brand Project Enterprise," "Fuzhou Government Quality Award," and "Fujian's Inaugural Top 100 Brand Value List".