From December 3 to 4, the 2024 World Conference on Traditional Medicine was held in Beijing, alongside the Beijing International Traditional Medicine Exhibition. This year’s conference, themed "Diversity, Heritage, Innovation: Let Traditional Medicine Benefit the World," attracted experts, scholars, academicians, and pharmaceutical companies from across the globe. As a key leading enterprise in the Reishi industry, GanoHerb was invited to participate and presented the traditional charm and innovative heritage of Chinese Reishi to the world.

GanoHerb Booth Number: 3T04

At the 30-square-meter exhibition booth, GanoHerb highlighted its remarkable achievements in innovation and transformation, reflecting the company’s continuous historical legacy. The display featured a range of classic products such as Reishi Spore Oil, Second-Generation Reishi Spore Oil, Sporoderm-Broken Reishi Spore Powder, and GanoExtra Powder, alongside trendy Reishi health foods such as Reishi Black Sesame Biscuits, Reishi Tea, and Reishi Coffee. The diverse product matrix and leading technological advantages strongly support the development of the GanoHerb brand.

Notably, GanoHerb’s Second-Generation Reishi Spore Oil, with its new concept of compound spore oil, showcased numerous industry-first innovations, demonstrating outstanding health-boosting effects that attracted the attention of many attendees.

GanoHerb’s Reishi Products at the Beijing International Traditional Medicine Exhibition

"Reishi is a gem in the treasure trove of traditional Chinese medicine," said Chairman Li Ye during an interview. He explained that Reishi has a medicinal history of thousands of years in China, revered as a superior herb for promoting longevity and health, playing an irreplaceable role in human well-being.

The participation in this exhibition aimed to introduce more people to the remarkable properties of Reishi in traditional Chinese medicine, to highlight the unique advantages of Fujian’s authentic Reishi, and to showcase GanoHerb’s achievements in innovation and development over the years. Since its establishment, GanoHerb has adhered to the concept of innovation, establishing three national-level research platforms and two academic expert collaboration platforms. It has also undertaken the first national key R&D project focusing on the modernization of Reishi in traditional Chinese medicine, providing strong momentum for the company’s innovation and contributing to the high-quality development of the Reishi industry.

To date, GanoHerb has independently developed over 30 Reishi health supplements, more than 60 types of TCM decoction pieces of Reishi and coix seed, and the highly popular Reishi products of Medicine Food Homology, which are sold in over 30 countries and regions worldwide, becoming a key representative of Chinese Reishi in global markets.

Chairman Li Ye interviewed by Beijing Television

It is worth noting that President Xi Jinping sent a congratulatory message to the 2024 World Conference on Traditional Medicine at its opening, emphasizing the important role of traditional medicine in building a global health community and offering earnest expectations for experts, scholars, and practitioners in the field of traditional medicine across the world. This message pointed the way forward for the future development of traditional medicine.

At the 2024 World Conference on Traditional Medicine, GanoHerb not only showcased its outstanding achievements and innovative products in the Reishi sector but also conveyed the profound cultural heritage and unique charm of Chinese Reishi to the world. Moving forward, GanoHerb will continue to stay true to its original mission, relentlessly innovate in research, and launch more high-quality and diverse Reishi health products and services, driving the high-quality development of the Reishi industry and contributing to global health.

Exhibition Dates: December 3–4  

Exhibition Venue: National Convention Center, 7 Tianchen East Road, Chaoyang District, Beijing  

GanoHerb Booth Number: 3T04  

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