GanoHerb Shines at Fujian E-Commerce Rural Revitalization Event

On August 26, the 2026 Fujian E-Commerce Alliance for Rural Revitalization series of events, together with the themed event “Dreambrush Blossoms: A Poetic and Picturesque Pucheng”, officially kicked off in Pucheng, Fujian Province. The event was led by the Cyberspace Administration of the CPC Fujian Provincial Committee and jointly organized by the Fujian Provincial Department of Agriculture and Rural Affairs, the Fujian Provincial Department of Culture and Tourism, and the Fujian Provincial Women’s Federation. It aims to further advance the development of digital villages and promote the high-quality development of e-commerce-driven initiatives to support agriculture and rural revitalization.

▲ Opening ceremony (Photo by Wu Dan)

▲ Crowds gather at the rural revitalization marketplace

As a National Key Leading Enterprise in Agricultural Industrialization, GanoHerb was invited to participate in the event. At the comprehensive exhibition area for leading enterprises, the company showcased the achievements of its organic reishi mushroom industry chain and its core products, emerging as one of the most prominent representatives of “Fujian Good Products” at the event.

▲ Guests sample Reishi tea

That evening, the rural revitalization marketplace opened to great excitement at Dangui Square in Pucheng County. At the GanoHerb booth, the Reishi tea attracted a steady stream of visitors with its pleasantly sweet taste and inviting aroma. Groups of tourists and local residents came to sample the tea, and the booth was frequently surrounded by crowds, creating a lively atmosphere.

▲ Visiting officials and guests stop by the GanoHerb booth

Following the opening ceremony, visiting officials and guests stopped at the GanoHerb booth during their tour of the exhibition. They sampled GanoHerb Reishi tea, learned about the tea’s distinctive production techniques, and spoke highly of GanoHerb’s strengths across its integrated industry chain.

▲ Live-streaming sessions feature GanoHerb products

The GanoHerb booth also attracted considerable attention from online influencers and media outlets. During a live broadcast on CCTV.com, the host introduced GanoHerb products, including Reishi tea and Reishi-infused sour jujube cake, highlighting their product characteristics and flavors. Reporters from multiple media organizations were also on site to film and cover the event. A packet of Reishi tea, a piece of Reishi sour jujube cake, and a box of Reishi toothpaste became some of the most frequently featured “Fujian Good Products” in the exhibition area that day.

▲ Media delegation visits GanoHerb Technology

▲ Media delegation learns about standards for strain selection and breeding

▲ Media delegation takes a close look at Reishi specimens

The following day, more than 30 media reporters visited the GanoHerb Technology Industrial Park. At the Academic Exchange Center, the expansive model of the industrial base and the fresh Reishi specimens displayed at different stages of growth—from the emergence of fruiting bodies to spore powder production—left a strong impression on the visitors.

During the tour, the media gained a more concrete understanding of GanoHerb’s extensive expertise in strain selection and breeding, standardized cultivation, and quality control. They also learned how this Reishi brand, based in the mountainous region of northern Fujian, has leveraged the “company + base + farmers” model to transform a single Reishi mushroom into an important industrial pillar supporting local rural revitalization.

▲ Li Ye, Chairman of GanoHerb Group, speaks with CCTV.com

Li Ye, Chairman of GanoHerb Group, said that GanoHerb has been rooted in Fujian for more than 30 years and has consistently remained committed to leveraging science and technology to promote the high-quality development of the Reishi industry.

“Going forward, we will take this E-Commerce Alliance for Rural Revitalization platform as an opportunity to deepen our cooperation with the alliance. We will also make full use of digital technologies to expand the online sales channels for Reishi products. By leveraging the platform’s influence, we hope to bring more high-quality Reishi products beyond Fujian and to markets around the world, contributing GanoHerb’s strength to rural revitalization.”

From a cup of Reishi tea to a fully integrated industry chain, and from the Pucheng marketplace to the CCTV live-streaming studio, GanoHerb is building on its commitment to product quality and embracing digitalization with an open and forward-looking approach. Amid the growing momentum of e-commerce-driven agricultural development in Fujian, the company is writing a vivid new chapter in how a single Reishi mushroom can empower rural revitalization.